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Insight Data

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What is Insight?

If we are to succeed in creating sporting habits for life we need evidence, insight and understanding. There are many tools available for partners providing raw data about their local communities, what’s happening and what are their needs. But having true insight into a topic or chosen audience, is to use that data, gather information from best practice and research, and understand the local strategic and delivery landscape. You can therefore develop an understanding about that topic/audience, produce recommendations based on the evidence, and identify the most appropriate partner or partnerships to deliver to achieve the objectives. For example, why is there lower participation in women and girls, or in older people?

Why is insight important?

These are just some example of where you can and should be using insight.

  • Without insight, how do you know you are investing in the right area, audience, sport or physical activity?
  • How can you evidence within your funding application what ‘the need’ for your project is?
  • Without an understanding of an audience needs/ interests, how do you know if you are delivering the right thing and delivering the programme effectively?
  • It is not necessary to reinvent the wheel. Are there examples where a programme/delivery method have worked well that could be replicated within your work?
  • How do you know what you are planning will fit within the partnership, preventing replication?

Our role as the County Sports Partnership for Cambridgeshire & Peterborough

Our role is to:

  • support the partnership in gaining a better insight to Cambridgeshire and Peterborough
  • support the use of tools and techniques to gain insight and evidence
  • build the insight, data and learning within the County and share amongst the partnership to get more people playing, achieving and enjoying sport and physical activity.

Please find below some resources to support your work within Cambridgeshire and Peterborough. These are examples but do not include an exhaustive list.

Sport England resources include:

Health resources include:

Demographic resources include:

Sport resources include:

If you are looking to undertake an insight project, potentially for a funding application, Living Sport can provide a bespoke support package to do this with or for you. If you have any questions, or would like further support, please contact Roz Fitches on 01487 849912 or roz.fitches@livingsport.co.uk.


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