Support to set up classes for 50+ - Jul 10 - Press Releases - LIVING SPORT

Support to set up classes for 50+ - Jul 10

LIVING SPORT through Dancing For Fun and Better Health are introducing bursaries to help set up new dance and movement classes for the 50+ in Cambridgeshire and Peterborough. Applications open 26th July 2010.

Dancing for Fun and Better Health currently delivers a county wide programme of classes for the 50+ ranging from Chair Based movement in sheltered housing to Tea dances and Tai Chi in community halls and Libraries. LIVING SPORT are piloting a bursary scheme to help encourage dance schools, teachers, community groups and organisations to set up classes. If they are interested they have to complete the 1 page proposal form for the bursary or contact Claire on 01487 849912. It’s a great way to provide more dance opportunities to the 50+ community within Cambridgeshire and Peterborough with financial assistance and training.

By 2020 over half of adults will be aged 50 plus, with increasing life expectancy the balance between young and old is changing. With these changes brings opportunities that business and organisations cannot ignore, both in the promotion of health and wellbeing keeping our aging population healthy, happy and independent as well as financially through a potential source of income.  Age UK recent publication ‘The ‘grey pound' set to hit £100bn mark’ released in April 2010 describes ‘Older consumers have grown into a market force to be reckoned with, new figures reveal the amount of money spent annually by people over the age of 65 in the UK is set to hit the £100 billion mark’ something that Age UK suggest has now already occurred.

Claire Smith, Coordinator for Dancing for Fun and Better Health, says ‘with an aging population and their increasing spending power businesses need to consider adapting and expanding their cliental, that’s why we want to help diversify and introduce 50+ dance and movement opportunities through applying to the bursary – it’s a great chance to try something new at less financial risk.’

For more information please contact Claire on 01487 849912, or email Claire.smith@livingsport.co.uk.

Notes to Editors:

1) We want more people to take part in sport and physical activity and LIVING SPORT’s vision is “active, healthy, successful communities where everyone can play, achieve and enjoy”.  Our aim is to work with a wide range of individuals and organisations involved in sport, bringing them together to form one powerful single voice for sport in Cambridgeshire and Peterborough.

2) Dancing for Fun and Better Health is a project covering Cambridgeshire and Peterborough, from Age UK national campaign ‘fit as a fiddle’ funded by Big Lottery.  The aims of the project are to increase the number of people aged 50+ to be physically active through dance, to become socially active and provide mental wellbeing.

3) Applications are open on 26th July 2010 and will close 1st October 2010, ready for a delivery period starting in January 2011.  For a bursary information pack please contact the Dancing for Fun coordinator Claire on 01487 849912, or email Claire.smith@livingsport.co.uk  Our LIVING SPORT website www.livingsport.co.uk holds information regarding our current class timetable and bursary.

4) Full class timetable can be found http://www.livingsport.co.uk/player/dancing-for-fun-and-better-hea/3625/types-of-classes-and-current-class-timetable

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