Market Segmentation Data
Why do some people play sport? And why do some simply not want to join in?
Sport England has developed nineteen sporting segments to understand the nations’ attitudes to sport and motivations for doing it (or not).
You can use this information to persuade people to take part in your sport and attract more people to your club, activities and events and influence.
It is part of Sport England’s drive to get one million people doing more sport by 2012.
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