It’s almost time: This Girl Can will burst back on to TV screens later this month with a whole new ad. Their second major TV ad is set to premiere on Friday 27 January during the Coronation Street ad break, with a nationwide poster campaign launching days later.
The new ads feature a wide range of women of all ages, abilities and backgrounds. The campaign now targets women aged from 14 up to 60 and beyond and responds to what the campaign learned about what does and doesn’t motivate women to get involved in physical activity since the original campaign launched two years ago.
This Girl Can knows that many women don’t have the confidence to get active, so they want to help women build up their confidence and overcome these barriers.
There is also a focus on resilience.
Over the coming weeks and months, This Girl Can will be showing women that it doesn’t matter if you become active, stop, and then start again or do something different – it’s a normal process and a part of life.
The sense of belonging is also being brought to the fore, showing women that they’re part of something bigger when they’re getting active.
Become a Supporter
Since launching two years ago, 2.8 million women say they’ve done some or more activity as a result of seeing the campaign and 1.6 million have started or got back into being active.
Teaser films will start being published over the next few days so keep your eyes peeled on the This Girl Can Twitter feed.
If you’re not already a This Girl Can supporter, you can register today.
You’ll get key updates, access to assets and be part of our national network of Supporters who are helping to get more women active.
Let’s Go Girls
We are aiming to increase the profile of women’s sport within the county, so if your club or organisation is currently making efforts to make your sessions more female friendly we would love to know about it!
Let’s Go Girls is supported by a facebook page which will have up to date information about female friendly sessions happening in the county, ways to engage more women in sport and information about how you can be a part of Let’s Go Girls!
If you would like promote your activity then please tweets us as @Living_Sport and use the hashtag #LetsGoGirls.