Get more Members at your Club! LIVING SPORT believes everyone should have the opportunity to take part in sport on a regular basis, and feel the benefits this brings. This principle is called Equality, which means 'a fairness of opportunity to all'. If you want to get more people at your club, one of the best ways of doing this is to attract people from under-represented groups. By 'under-represented' we mean that there are proportionately less of these people involved in sport, than in the community as a whole. For example, did you know: - Around 20% of the population have a disability or a limiting long-term illness
- 16% are aged 65 or over
- 8% are from a minority ethnic group
- 51% are female
- 7-10% have a sexuality other than heterosexual
Are these figures represented in your sports club? If not, what could you do to make a difference? Is your club accessible by those with disabilities? Does it market itself to minority ethnic communities? Can it cater for the older population? Is there a welcoming environment for lesbian, gay or bisexual people? By targeting these minority groups not only will you increase the membership and size of your club, but you will help to raise the number of people that are living active, healthy lifestyles. If you're struggling for ideas, consider sending someone on the A Club for All course which LIVING SPORT runs, or contact the people below for advice. These people can help you: The people listed below all specialise in working with specific groups. They can: - Advise you on appropriate language and behaviour
- Advertise your sports club activities through their networks of people
- Offer guidance to clubs and organisations putting on activities to attract under-represented groups
- Point you towards further information
They're all very friendly, so give them a call today, and see how they can help your club! Sport for Women
Sport for Minority Ethnic groups
Contact: Aruna Sharma
Phone: 01223 355034
Email: aruna@menter.org.uk
Website: www.wsf.org.uk and www.menter.org.uk Sport in Rural Areas (i.e. areas with transport or geographical difficulties in accessing sport)
Contact: Ian Plowman
Phone: 01638 719788
Email: info@naturallyactive.org
Website: www.naturallyactive.org Sport in Mid- and Later-Life (i.e. people 45 years of age and over, who typically drop out of sport)
Contact: Becky Pheasey
Phone: 01223 372834
Email: becky.pheasey@ace.org.uk
Website: www.futureeast.org.uk Disability Sport
Contact: Marie Yates
Phone: 0207 273 1827
Email: marie.Yates@sportengland.org
Website: www.efds.co.uk Sport and Crime (i.e. using sport as a method for reducing crime, especially in young people)
Contact: Jenny Negus
Phone: 01223 372576
Email: jenny.negus@goeast.gsi.gov.uk Sport for Lesbian, Gay, Bisexual, Transsexual young people
Contact: Lara Jaffey*
Phone: 01223 369508*
Email: lara@pinkfestival.com*
Website: www.pinkfestival.com  Sport and Religion / Faith
Contact: Jenny Kartupelis*
Phone: 01223 421606*
Website: www.eefaithscouncil.org.uk and www.faithsneteast.org.uk (*Please note: Jenny and Lara do not work in sport, but will be happy to receive questions and either answer them directly, or forward them to someone who can help.)
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