Advance Performance moving to new site

Growing sports retailer Advance Performance will be moving to larger premises in Peterborough, close to its current site in Fengate in order to meet customer demand.

The new premises are due to open on November 4 and will be double the size of the existing store in Cambridge, requiring an additional three members of staff.

Over the last years store sales have increased by almost 18 per cent, with a profitability growth of more than 80 per cent, which has allow the owners to expand the business in Cambridge and Peterborough.

The product range is also growing with more triathlon clothing and accessories, additional gait analysis and sports sciences testing, as well as in-store physiotherapy, in association with the Fitzwilliam Hospital. An adjacent new bicylce shop will complement the product range.

Managing director and founder Samantha Hale is looking forward to the firm's move to the new premises.

For more details and quotes, please visit Peterborough Today.

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