About Us Our Strategic Aims Our Strategic Aims Living Sport’s strategic aim across Cambridgeshire & Peterborough is to improve health and wellbeing by supporting people to get active. Our Strategy, building on our insight of the area with a detailed study undertaken for us by Press Red is for the period 2020-2025, aims to: Increase participation in sport and physical activity in targeted areas of identified need Increase participation by older people, disabled people and those with long term health conditions in sport and physical activity Living Sport will do this by: Advocating and influencing local strategic agendas for sport and physical activity Using insight and market research to improve the promotion of activity to engage a wider audience Supporting organisations delivering activity to operate effectively, with a focus on developing their workforce Achieving sustainable funding with partners to address our identified needs Our strategic aims will be reinforced by: Our Key Principles Supporting people to be active Using a targeted approach Developing the organisation and becoming self-sufficient And Our Values Passionate about what we do Striving for excellence Making a positive impact Working collaboratively For a copy of our Strategic Plan 2020-2025 and supporting Press Red Insight please send us an email request.