Living Sport’s strategic aim across Cambridgeshire & Peterborough is to Improve health and wellbeing by supporting people to get active.

Our Strategy, building on our insight of the area with a detailed study undertaken for us by Press Red, was recently redrafted and is for the period 2020-2025, aims to:

  • Increase participation in sport and physical activity in targeted areas of identified need.
  • Increase participation by older people, disabled people and those with long term health conditions in sport and physical activity.

Living Sport will do this by:

  • Advocating and influencing local strategic agendas for sport & physical activity.
  • Using insight and market research to improve the promotion of activity to engage a wider audience.
  • Supporting organisations delivering activity to operate effectively, with a focus on developing their workforce.
  • Achieving sustainable funding with partners to address our identified needs.

Our strategic aims will be reinforced by:

Our Key Principles

  • Supporting people to be active
  • Using a targeted approach
  • Developing the organisation and becoming self-sufficient.

And Our Values

  • Passionate about what we do
  • Striving for excellence
  • Making a positive impact &
  • Working Collaboratively.

For a copy of our Strategic Plan 2020-2025 and supporting Press Red Insight please contact Simon Fairhall, Chief Executive, Living Sport [email protected]