Living Sport’s strategic aim across Cambridgeshire & Peterborough is to improve health and wellbeing by supporting people to get active.

Our Strategy, building on our insight of the area with a detailed study undertaken for us by Press Red is for the period 2020-2025, aims to:

• Increase participation in sport and physical activity in targeted areas of identified need
• Increase participation by older people, disabled people and those with long term health conditions in sport and physical activity

Living Sport will do this by:

• Advocating and influencing local strategic agendas for sport and physical activity
• Using insight and market research to improve the promotion of activity to engage a wider audience
• Supporting organisations delivering activity to operate effectively, with a focus on developing their workforce
• Achieving sustainable funding with partners to address our identified needs

Our strategic aims will be reinforced by:

Our Key Principles

• Supporting people to be active
• Using a targeted approach
• Developing the organisation and becoming self-sufficient

And Our Values

• Passionate about what we do
• Striving for excellence
• Making a positive impact 
• Working collaboratively

For a copy of our Strategic Plan 2020-2025 and supporting Press Red Insight please contact Simon Fairhall, Chief Executive, Living Sport.